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Ingle and Rhode, London jewelers with a commitment to ethical diamond-sourcing, have launched a new infographic to communicate with consumers why a diamond certified through the Kimberley Process does not guarantee it is conflict-free.

The infographic draws attention to the fact that while the Kimberley agreement aims to guarantee the diamonds certified under the process do not help finance rebel armies, it does however allow the funding of oppressive governments which use diamond wealth to tyrannize their own people.

Tim Ingle from Ingle and Rhode explains, “The Kimberley Process only addresses diamonds produced in areas controlled by rebel militias. It doesn’t take into consideration violence committed by government forces.

It is important that consumers are aware that the Kimberley Process does not guarantee that a diamond is conflict-free. In order to know whether a diamond has been ethically produced you need to be able to trace it back to its source.”

The graphic focuses on diamond production in Zimbabwe, the seventh largest producer of diamonds in the world. The graphic details the human rights abuses in the area and the amount of money that is suspected of bypassing the national purse, going straight to the president’s allies. Since this conflict does not involve warring rebel militias, the KPCS considers Zimbabwe diamonds to be conflict-free.

To build this graphic, Ingle & Rhode presented data about the increase in diamond production in Zimbabwe and looked at some of the political ramifications of the increase in state revenue. Almost 60 million US dollars worth of diamond revenue is suspected of bypassing the national treasury completely, going straight to president Robert Mugabe’s personal and political allies. It is feared much of the funds will contribute to the continued repression of free-speech, state sponsored violence and intimidation of political opponents of Mugabe’s party, Zanu PF.

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To highlight its extensive assortment of bands for all occasions, Stuller introduced ”The Art of the Band,” a book that embodies the traditional, fancy and contemporary styles of jewelry bands. This 160-page publication is a comprehensive wedding, anniversary and eternity band resource offering several benefits to retailers.

Highlights include, all the metals and styles used along with pictures of every millimeter size and metal color available.

“Combine this catalog with stuller.com and you have, at your fingertips, every possible style and metal your customers desire,” said Stuller’s chief merchandising officer, Danny Clark.

In addition to the band selection, Stuller introduced  Precious Bond™, made of 100% precious metal, fusing 14-karat yellow gold (approximately 25 percent of the band’s weight) with sterling silver (the other 75 percent), representing an affordable price point while maintaining the band’s intrinsic value. Palladium and rhodium bonds ensure the finish stays intact.

Retailer Birks in Canada will showcase a 10.02-carat, SI1 fancy light-purplish pink diamond from April 13 to 17 that they estimate could sell for $2.5 million at its Edmonton store. The pink diamond, which  is currently set in  platinum and privately owned,  will be offered for sale Birks during the showcase event.  

The diamond originated from a rough stone of 21.35 carats that was recovered in South Africa and it took more than three months to cut and polish.

Deborah Nicodemus, Birks & Mayors’ executive vice president, said, ”We are very excited to be showcasing one of the world’s largest pink diamonds ever mined, which highlights Birks’ authority in precious gemstones and gives us a chance to offer a truly unique experience to our clients.”