Press Release: On February 8, 2012 at the Antwerp World Diamond Centre, representatives of the Antwerp diamond industry, and the Province of Antwerp present the ‘Antwerp Diamond Masterplan – Diamonds love Antwerp 2020’ to the public. That day Governor Cathy Berx will also officially inaugurate the Diamond Pavilion at the MAS.
Antwerp Diamond Masterplan
As a pioneer, Antwerp has always been at the cradle of the diamond industry as we know it today. The city grew to be the global diamond hub of the industry, continuously developing as the centre of know-how and technical expertise. But the industry has changed dramatically in recent decades. If we want to preserve and strengthen Antwerp’s leading role in the industry, a strategic plan for the future is essential.
That is why we created the Antwerp Diamond Masterplan. The project 2020 Antwerp Diamond Masterplan paves the way for the transformation of Antwerp’s 550 year diamond trade into a vibrant, expanding sector of Belgian business. It is a work in progress that will help the market transition from its traditionally rigid stance to an agile, strategically driven, professional and highly motivated enterprise that leads the international diamond industry. Launched with the support of Berx, a series of meetings at the Antwerp Provinciehuis gave voice to frustrations and fears from within the industry. Governor Berx articulated ways forward, leading to the formation of a steering committee comprised of industry stakeholders. A vision document with analysis was developed which made the expectations clear. The resulting vision ”Antwerp will always be the beating heart of the global diamond community’ forms the basis of the Diamond Masterplan for Antwerp.”
Two primary objectives:
–To build growth and innovation opportunities
–To build trust and confidence within the industry and with external stakeholders
Five key elements, working together, will achieve these objectives:
•Growing Antwerp as a Diamond Trading Hub
•Antwerp as a Diamond Knowledge Centre
•Education and Transparency
•Community Integration and City Experience
•Job Creation
It won’t take until 2015 to implement this strategic plan. Forty to 50 percent of the strategic plan will be initiated before the end of this year. The clear mission, implementation detail, scorecard and focus on hard issues, is an excellent way forward. The Antwerp Diamond Masterplan is a bold, brave statement from a sector that sees itself as winning the battle for its future.
Diamond Pavilion
At the same event the MAS | Diamond Pavilion was official opened by Berx. The Diamond Pavilion is a joint venture of Antwerp World Diamond Centre and the Provincial Diamond Museum of Antwerp. The Diamond Pavilion explains why Antwerp is called the global diamond center, and shows at the same time who is active in the diamond trade, now and before. The pavilion tells the story of the rich history, the economic importance and many other aspects of this typical Antwerp activity. The diamond shop completes the total experience. The Diamond Pavilion also presents the famous diamond ECC tennis racket, finished with 1.167 sparkling diamonds “cut in Antwerp”; the city shield of Antwerp and a piece of jewelry from the Napoleonic era.
It is a meeting space for everyone who shares a love for beauty, art and diamonds and is open from Tuesday to Sunday from 10 a.m. to 5 p.m.
Other facts:
The importance of the diamond industry for Antwerp, Flanders, Belgium and Europe
The city and country are world leader in the diamond industry.
Eighty percent of all the rough diamonds and 50 percent of all the polished diamonds pass through Antwerp.
Belgium is the biggest exporter of diamonds in the world, for a total of $ 27 billion.
Diamonds represent 8.25 percent of the Belgian export and 15 percent of the Belgian import outside the EU.
Within the EU, diamond is the biggest Belgian export product.
The economic importance of the sector
The annual turnover is more than €42 billion.
Diamonds account for an added value of €1500 million for Belgium.
The diamond industry creates over 34 000 jobs (direct and indirect) in Flanders.
The diamond industry annually pays between €300 and €800 million fiscal and parafiscal contribution.
For several countries, diamond is the number 1 export product from Belgium. Some examples: India, China and Russia.
Diamond represents 86 percent of the export to India.
There are 1850 registered diamond traders in Antwerp.
In Antwerp ( in the diamond district) more than 70 nationalities live and work together in harmony.
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